Luxury brands a taxi ride from Nine Elms Lane19 March 2014
The Nine Elms regeneration project is the greatest transformational story at the centre of London, the best city in the world – well, we would say that wouldn’t we! The area’s set to become an exciting, ultra-modern destination by the riverside, offering 16,000 new homes; 25,000 new jobs; new schools; parks and an array of cultural attractions. And like any successful regeneration schemes, the location is vital. Set in the heart of London, Nine Elms is close to some of the most fantastic parts of the city which have luxury fashion brands galore, where discerning shoppers can pick and choose whatever they’re looking for.
One area that’s benefitted from regeneration is London Victoria, in South West London. A vibrant district is emerging and the area’s fast becoming one of London’s top places to live and work in. Previously viewed by many as simply a stop-off for those travelling through the area; Victoria is now seen as a fashion hub in the heart of London. After all, the headquarters of luxury fashion brands such as traditionally British Burberry and Tom Ford can now all be found here. The HQ of Jimmy Choo, the famous shoemaker, is also close to Victoria Station on Victoria Street, in an imposing building that is hard to miss!
According to the Victoria Vibrancy Report 2014, published by the Victoria Business Improvement District (Bid), developers are taking advantage of the creation of prime residential space and new business headquarters for luxury retailers. In February, Giorgio Armani became the latest big couture name to confirm it was moving its UK headquarters rom Brompton Road to Howick Place near to Victoria station later this year. It surely will only be a matter of time before upmarket brands clamour to open branches in this area as it booms in popularity?
Chelsea is also another brilliant place for shopping – a taxi ride over Battersea Bridge from Nine Elms Lane. The King’s Road after all was the place where the beautiful people used to hang out in the sixties. And way back in the day this famous street fascinatingly used to be a quick route to Hampton Palace and thus a great place for nobility to live in past centuries. Now it’s well known for being where reality TV series Made In Chelsea was filmed as well as a place to pick up haut couture clothing and accessories. From the iconic Peter Jones department store just close to Sloane Square, to that hub of international fashion, Duke of York’s Square; The King’s Road is fabulous for luxury and trendy brands alike. You can check out a range of brands here such as Massimo Dutti and Joseph, as well as take a break in one of the upmarket cafes situated conveniently around the square. Overall, it’s pretty stress-free (apart from at fashion week time of course) and you can relax and truly absorb the atmosphere at your own leisure.
Another great place to shop and one that’s just north of the river is Marylebone , close to Oxford Street. This is such a fantastic village to visit and offers so much for those looking for something special. Composed of more than 300 niche boutiques and businesses and offering anything and everything you’re looking for, there are also bigger more famous brands if that’s what you’re looking for. Gerard Darel, a popular chic French brand that’s fast gaining a big reputation in Britain is one, Comptoir de Cotoniers and Agnes B are other brands from across La Manche adding to the charm of Marylebone High Street. Cashmere from Brora, plus a range of other bespoke boutiques, makes Marylebone a true gem in the heart of London. And conveniently it’s not far from Selfridges on Oxford Street, if you’re looking for a larger store experience.
This is why Nine Elms is such a sought-after part of town and why it wins everytime with investors and buyers alike looking for unique property in and around Central London.
If you’re looking for property to rent or buy in Nine Elms contact Garton Jones for more details.